Dollar cost averaging suggests buying stocks even as they’re going down in price, because hopefully the price will go back up. The problem is many stocks go down and never go back up. A JP Morgan study found that 40% of stocks since 1980 have suffered “catastrophic losses”, meaning declines of 70% or more without recovering.

We believe you should never buy a stock on the way down. Instead, we suggest waiting to buy when both the stock and the markets are going up—guidance that VectorVest provides daily. This allows you to buy low and sell high.

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