VectorVest analyzes a stock’s positive attributes (earnings, earnings growth, profitability) and negative attributes (interest rates, inflation) to determine its value. If the positive outweighs the negative, the value increases. Price moves towards value over time. If a stock is undervalued, its price will tend to rise over time to meet its value. If price is overvalued, its price will tend to reduce over time to meet its value.

As an investor we need to know if we should invest in a stock (where risk is involved) or invest in a safe investment such as a bond or CD (with a low-risk, fixed return). The Relative Value (RV) shows the long term price appreciation potential compared to an alternative investment into AAA corporate bonds.

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